I was on my laptop, prepping some information to interview my husband with later on this evening. Sounds a bit odd, doesn’t it? Well, he and I started a company 18 months ago, and among my tasks is Marketing. One of the ways I think would be effective for our products and reaching our customers is to write a blog. (Ha! I know, someone that already blogs a daily diary, thinking a blog is good for business… but of course!)
We are combining industries, one of which is quite new and people don’t quite understand it. We want to educate people about our processes and then they will feel good about utilizing our services. I want to remain anonymous here, so I won’t say what it is.
Last night we (primarily him) gave a talk to a classic car owners group about our services for such cars. It was about a 45-50 minute journey to get there. I thought I would make use of that time and “interview” him on several topics for the blog. He says I’m a better writer than him, but he’s more of the brains for the nuts and bolts of the business. So, by regularly picking his brain, I can craft these articles for our blog. It should come together nicely. I’m aiming to crank out 30 or so articles before launching the blog, so if I complete 5 per week, I should be good for a July launch. 🙂 Lots to do between now and then.